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Numerous studies show that both women and men wearing red are perceived as more attractive than when wearing any other color

A study from 2010 showed that when ‘men view a woman in a red clothing they choose to ask her more intimate questions and sit closer to her.

Researchers at the University of Southern Brittany found that waitresses wearing red received between 14.6-26.1% more tips from male customers than when wearing any other color. A study in 2008 also connected the shade with greater likelihood of winning sports competitions, finding that competitors in red were receiving up to 13% more points.

http://en.wikipedia.org/wiki/Red_dress_effect

http://news.sciencemag.org/2012/02/red-dress-effect

http://thevisualcommunicationguy.com/2013/10/31/want-to-look-powerful-or-sexy-wear-red/
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